Boston 2024
A branding system for the projected Boston 2024 Olympics. The concept focuses on the idea that Boston is known for the center of education or should we call the "Athens of Education".
The concept was tied into the fact that the Olympics is also an educational process for the athletes. We all want to grow better. We are educated and that's how we become stronger.
The process book for this project can be viewed here.
The concept was tied into the fact that the Olympics is also an educational process for the athletes. We all want to grow better. We are educated and that's how we become stronger.
The process book for this project can be viewed here.
